evaluating the value of your marketing budget – how did you spend 2017?

evaluating the value of your marketing budget – how did you spend 2017?

It’s the time of the year businesses tend to look back on the marketing and communications strategies performed in 2017; where did these strategies succeed? Where did they fail? Was money wasted on unsuccessful campaigns? Were there missed opportunities? Things you wanted to achieve that weren’t in the marketing budget? Ideas that were pitched that seemed lofty or unattainable? Here …

an ode to Dayton, Ohio, and some of its lesser-known inventors

There must be something about Dayton, Ohio, that brings out the innovation in people. Perhaps it’s in the water, which comes from the Great Miami Buried Valley Aquifer, one of the largest and most productive aquifer systems in the country. Perhaps it’s in the heritage of the people of Dayton, home to the men who invented human flight, the cash …

3d design on ipad

from sketchpad to market: photo-realistic 3D models for engineers and architects

For tens of thousands of years, from cave paintings to Picasso, humans have used drawings to communicate. We often think drawing is limited to the arts, with painting and sketching coming to mind. But drawing can also be a business tool. Architects draw sketches to share their vision with their clients before breaking ground, and later use blueprints and other …

trusted custom solutions… right

There’s a word used so often today in business development, design, and marketing that it has lost almost all meaning or impact. And yet design companies and marketers continue to exhaust the word in taglines, videos, websites, messaging and copy, both internally and in the work they provide for their clients. It’s an obvious and boring word, and seemingly applied …

old coca cola sign

good communications is like good design – less is more

ruef believes in the power of good design. You may have read our previous blog entry on the subject. We believe in the ‘less is more’ approach to design, and that good design is what makes a good brand strategy. Without a unique and timeless logo and the simplicity of the red and white color palette, for example, would Coca-Cola …