evaluating the value of your marketing budget – how did you spend 2017?

evaluating the value of your marketing budget – how did you spend 2017?

It’s the time of the year businesses tend to look back on the marketing and communications strategies performed in 2017; where did these strategies succeed? Where did they fail? Was money wasted on unsuccessful campaigns? Were there missed opportunities? Things you wanted to achieve that weren’t in the marketing budget? Ideas that were pitched that seemed lofty or unattainable? Here …

recent publicity, new office, new employees, new Alien action figure

Our new digs in Dayton, Ohio, feature an open floor plan to foster creativity, plenty of whiteboards and TVs for sharing ideas, and a bar-height table we built in our warehouse using quartersawn red oak from our client, Frank Miller Lumber (we say ‘warehouse,” but it’s more of a hands-on creative space/green screen room with concrete floors). ruef was recently …

what’s the big idea?

You may already be aware (or perhaps it’s quite obvious) that our company name, ruef, is taken from our founder, Zachary Ruef. It’s less about vanity or nepotism than it is about simplicity. ruef is both a namesake and a nod to the saying, “all things under one roof.” And we won’t lie, the SEO benefits of the spelling variation …

proper design vs. improper design

proper design

Simplicity, empathy and longevity are some of the basic keys to proper design. Whether you’re designing a product, a logo, a website, or even an entire highway system, simplicity means ease of use and navigation, legibility and quicker access to information. Simplicity doesn’t mean generic or lifeless. Simplicity is the breakdown and disregard of excess. Finding and exposing the core, and designing …

old advertisement

modern storytellers

‘Communications’ is a big word – the business world in particular uses it many different ways. It can mean public relations, technical writing, marketing, copywriting, social media, human resources, sales, etc. The list goes ever on. At ruef, we use the term ‘communications’ to mean one thing: words. Whether written, spoken or sung, our words are how we communicate with …

our passion

We’ve been quiet for a few months because we’ve been working diligently to bring our dream to life. If you don’t know already, ruef is a relatively new force in the design and branding landscape. Our founding members, which include specialists in 3D design, creative and technical writing, media relations, marketing and strategic brand development, originally joined forces because we knew there …