proper design vs. improper design

proper design

Simplicity, empathy and longevity are some of the basic keys to proper design. Whether you’re designing a product, a logo, a website, or even an entire highway system, simplicity means ease of use and navigation, legibility and quicker access to information. Simplicity doesn’t mean generic or lifeless. Simplicity is the breakdown and disregard of excess. Finding and exposing the core, and designing …