nonprofit website redesign with new logo and messaging

strategy Every Child Can Read (ECCR), is a Richmond-based 501(c) 3 non-profit organization with multiple programs that focus on building child literacy in Wayne County, Indiana. The organization’s goals include having all students in Richmond reading on grade level by the time they enter the fourth grade. ruef design needed to ensure that ECCR had a website that was simple to navigate, responsive and could facilitate engagement with …

hydrostatic pressure technical illustrations

technical illustrations with 3D modeling, graphic design

strategy The National Wood Flooring Association (NWFA) is a leading voice of the wood flooring industry in North America. NWFA needed to update the illustrations within their widespread publication. The publication contained some outdated imagery to fill illustration needs. ruef was hired to create original artwork and technical illustrations for the publication.   production Our approach was to provide sketches …

e-commerce web design

strategy Ghyslain Chocolatier is known for the quality and creativity of their chocolates and edible sculptures. Their bright colors, hand-painted artwork, imaginative themes and renowned flavors stand out among their competition. Ghyslain needed help with web design that stood out as much as their chocolate, showed off their gourmet creations and addressed some of the existing challenges they were having with their e-commerce customer buying experience. ruef worked with Ghyslain to provide …

website design and messaging project for tool and engineering company

Ahaus Tool & Engineering designs and builds custom automation and workholding products for manufacturing customers across the globe. The company needed a new website design that more accurately represented their company. The website, which can be found here, features an modern and simple design, a client-accessible back-end, and a responsive, mobile-friendly platform.

12-page sales brochure for lumber sawmill

Our client, Frank Miller Lumber, asked us to design and plan a 12-page sales brochure that outlined the benefits of their product, which is primarily quartersawn white and red oak, among the highest quality lumber species in terms of durability and beauty. We were on a 4-week deadline. With the help of Frank Miller’s architectural marketing manager and quartersawn guru, Criswell …

website design for architectural millwork company

An architectural millwork firm needed a more modern and refined website that better reflected their high-end product. A new website was designed and developed on a live-build platform, but has not yet launched.  

logo design for law firm

a clean and modern approach The century-old law firm asked ruef to lead their effort to revitalize and modernize the firm’s brand, including the logo design. The result is a sleek professional logo with a red primary color.

website design for technology company

a modern approach. Socius is a technology and business consulting firm based in Columbus, Ohio. As a 20-year member company of the Microsoft Dynamics Inner Circle, Socius needed a website as modern and technologically sophisticated as their services, and their bedfellows. A compelling and strategic website shouldn’t launch without equally compelling content.  

branding and website for lumber manufacturer

a more accurate design. Frank Miller Lumber, a sawmill and producer of quartersawn and plainsawn hardwoods, needed a new website and brand design that more accurately represented their company. When ruef started working with Frank Miller Lumber on the messaging strategy, their team expressed opinions about the state of the previous corporate branding. The consensus of opinion was that the previous website left visitors …

three-dimensional renderings

360°, photo-realistic designs. The rendering, shown below in snapshots of different angles, exists as a 3D object, which has limitless potential in terms of practical use. The rendering can be placed in interactive environments, video, mobile applications, and more. An elegant and powerful tool for project managers, manufacturers, architects, engineers, and sales teams, to name a few.