12-page sales brochure for lumber sawmill

Our client, Frank Miller Lumber, asked us to design and plan a 12-page sales brochure that outlined the benefits of their product, which is primarily quartersawn white and red oak, among the highest quality lumber species in terms of durability and beauty. We were on a 4-week deadline. With the help of Frank Miller’s architectural marketing manager and quartersawn guru, Criswell …

motion graphics overview of commercial moving company

Using motion graphics, we are able to create an overview of this commercial moving company. Probably a better term for motion graphics is “moving infographic.” Videos like this are a great way to explain products and services in a brief, but detailed, manner.

public relations campaign for technology company

    We lead the public relations efforts for the century-old lumber company, writing and distributing press releases and promoting the company with media relations programs. We provide an extensive array of metrics and reporting for each press release.    

public relations campaign for lumber company

  We lead the public relations efforts for the century-old lumber company, writing and distributing press releases and promoting the company with media relations programs. We provide an extensive array of metrics and reporting for each press release.  

messaging strategy for gearbox manufacturer

STOBER is a Kentucky manufacturer of gearboxes for large beverage lines, among other industries. We started the messaging strategy development process with employee interviews, speaking with everyone from salespersons to engineers. We analyzed our findings from these interviews and conducted research on the target audience, competition, industry, and more. Then we thought about the company on a “higher” level, using whiteboards and internal meetings to …

messaging strategy for lumber company

Frank Miller Lumber, a century-old Indiana sawmill and one of the largest providers of quartersawn white and red oak, was frequently mistaken as a flooring company when customers looked at their old website and messaging. After a great deal of research and strategy development, we devised a new campaign: “Premier American Hardwoods.” A good messaging strategy must be accompanied by …

2D animation for technology company

a modern approach. Socius is a technology and business consulting firm based in Columbus, Ohio. As a 20-year member company of the Microsoft Dynamics Inner Circle, Socius needed a video explaining their company model. We created a 1-minute 2D animation to explain Socius’ products and services.

branding and website for lumber manufacturer

a more accurate design. Frank Miller Lumber, a sawmill and producer of quartersawn and plainsawn hardwoods, needed a new website and brand design that more accurately represented their company. When ruef started working with Frank Miller Lumber on the messaging strategy, their team expressed opinions about the state of the previous corporate branding. The consensus of opinion was that the previous website left visitors …