messaging strategy for gearbox manufacturer

STOBER is a Kentucky manufacturer of gearboxes for large beverage lines, among other industries. We started the messaging strategy development process with employee interviews, speaking with everyone from salespersons to engineers. We analyzed our findings from these interviews and conducted research on the target audience, competition, industry, and more. Then we thought about the company on a “higher” level, using whiteboards and internal meetings to …

messaging strategy for lumber company

Frank Miller Lumber, a century-old Indiana sawmill and one of the largest providers of quartersawn white and red oak, was frequently mistaken as a flooring company when customers looked at their old website and messaging. After a great deal of research and strategy development, we devised a new campaign: “Premier American Hardwoods.” A good messaging strategy must be accompanied by …

branding and website for lumber manufacturer

a more accurate design. Frank Miller Lumber, a sawmill and producer of quartersawn and plainsawn hardwoods, needed a new website and brand design that more accurately represented their company. When ruef started working with Frank Miller Lumber on the messaging strategy, their team expressed opinions about the state of the previous corporate branding. The consensus of opinion was that the previous website left visitors …