Using motion graphics, we are able to create an overview of this commercial moving company. Probably a better term for motion graphics is “moving infographic.” Videos like this are a great way to explain products and services in a brief, but detailed, manner.
Write On Target, an HR communications firm in Dayton, Ohio, needed a messaging strategy for each of their target industries, from healthcare to manufacturing.
An architectural millwork firm needed a more modern and refined messaging approach that better reflected their high-end product.
STOBER is a Kentucky manufacturer of gearboxes for large beverage lines, among other industries. We started the messaging strategy development process with employee interviews, speaking with everyone from salespersons to engineers. We analyzed our findings from these interviews and conducted research on the target audience, competition, industry, and more. Then we thought about the company on a “higher” level, using whiteboards and internal meetings to …
Frank Miller Lumber, a century-old Indiana sawmill and one of the largest providers of quartersawn white and red oak, was frequently mistaken as a flooring company when customers looked at their old website and messaging. After a great deal of research and strategy development, we devised a new campaign: “Premier American Hardwoods.” A good messaging strategy must be accompanied by …
confident and credentialed Bieser Greer, a 160-year-old law firm in Dayton, Ohio, needed a refined messaging and content strategy that spoke to their target audience in a confident and assuring tone.
a modern approach. Socius is a technology and business consulting firm based in Columbus, Ohio. As a 20-year member company of the Microsoft Dynamics Inner Circle, Socius needed a website as modern and technologically sophisticated as their services, and their bedfellows. A compelling and strategic website shouldn’t launch without equally compelling content.
a modern approach. Socius is a technology and business consulting firm based in Columbus, Ohio. As a 20-year member company of the Microsoft Dynamics Inner Circle, Socius needed a video explaining their company model. We created a 1-minute 2D animation to explain Socius’ products and services.
a more accurate design. Frank Miller Lumber, a sawmill and producer of quartersawn and plainsawn hardwoods, needed a new website and brand design that more accurately represented their company. When ruef started working with Frank Miller Lumber on the messaging strategy, their team expressed opinions about the state of the previous corporate branding. The consensus of opinion was that the previous website left visitors …
A global logistics process, stylized, simplified and expounded in less than a couple of minutes. 2D animation and motion graphics provided the groundwork on which this brief, stylish video was created. The script was written by ruef communications specialists, and a professional voice-over was employed to empathize the messaging.