hydrostatic pressure technical illustrations

technical illustrations with 3D modeling, graphic design

strategy The National Wood Flooring Association (NWFA) is a leading voice of the wood flooring industry in North America. NWFA needed to update the illustrations within their widespread publication. The publication contained some outdated imagery to fill illustration needs. ruef was hired to create original artwork and technical illustrations for the publication.   production Our approach was to provide sketches …

product training videos: 12-part series

strategy STOBER Installation and Maintenance Product Training Videos: 12-part series STOBER came to us with a need for product training videos that gave their customers the ability to install and maintain STOBER gearboxes. Such educational videos help prevent STOBER’s engineers from having to go to each client’s facility, and create cost savings for customers by improving safety standards, extending product …

website design and messaging project for tool and engineering company

Ahaus Tool & Engineering designs and builds custom automation and workholding products for manufacturing customers across the globe. The company needed a new website design that more accurately represented their company. The website, which can be found here, features an modern and simple design, a client-accessible back-end, and a responsive, mobile-friendly platform.

12-page sales brochure for lumber sawmill

Our client, Frank Miller Lumber, asked us to design and plan a 12-page sales brochure that outlined the benefits of their product, which is primarily quartersawn white and red oak, among the highest quality lumber species in terms of durability and beauty. We were on a 4-week deadline. With the help of Frank Miller’s architectural marketing manager and quartersawn guru, Criswell …

digital media - Planes

motion graphics overview of commercial moving company

Using motion graphics, we are able to create an overview of this commercial moving company. Probably a better term for motion graphics is “moving infographic.” Videos like this are a great way to explain products and services in a brief, but detailed, manner.

public relations campaign for technology company

    We lead the public relations efforts for the century-old lumber company, writing and distributing press releases and promoting the company with media relations programs. We provide an extensive array of metrics and reporting for each press release.