STOBER is a Kentucky manufacturer of gearboxes for large beverage lines, among other industries. We started the messaging strategy development process with employee interviews, speaking with everyone from salespersons to engineers. We analyzed our findings from these interviews and conducted research on the target audience, competition, industry, and more.
What we found:
- Their customers care about downtime, or rather, that there is little-to-no downtime
- Their customers want and need fast shipping on custom gearboxes
- The “made in Kentucky, USA,” aspect was important to customers
We sent our photographer to Maysville, KY, to capture images that show the hands-on nature of STOBER’s manufacturing capabilities.
We developed taglines and designed messaging images for the STOBER website and other marketing materials. The client was extremely happy with the result.