ruef may be a small design agency, but we have a wide range of skills and services, which means low overhead compared to the typical large marketing agency. Our clients speak directly to the people doing the work, unlike larger marketing agencies that play telephone between the client, the account executive, the strategy team, the production team, management, and so on. …
It’s the time of the year businesses tend to look back on the marketing and communications strategies performed in 2017; where did these strategies succeed? Where did they fail? Was money wasted on unsuccessful campaigns? Were there missed opportunities? Things you wanted to achieve that weren’t in the marketing budget? Ideas that were pitched that seemed lofty or unattainable? Here …
There must be something about Dayton, Ohio, that brings out the innovation in people. Perhaps it’s in the water, which comes from the Great Miami Buried Valley Aquifer, one of the largest and most productive aquifer systems in the country. Perhaps it’s in the heritage of the people of Dayton, home to the men who invented human flight, the cash …
For tens of thousands of years, from cave paintings to Picasso, humans have used drawings to communicate. We often think drawing is limited to the arts, with painting and sketching coming to mind. But drawing can also be a business tool. Architects draw sketches to share their vision with their clients before breaking ground, and later use blueprints and other …
There’s a word used so often today in business development, design, and marketing that it has lost almost all meaning or impact. And yet design companies and marketers continue to exhaust the word in taglines, videos, websites, messaging and copy, both internally and in the work they provide for their clients. It’s an obvious and boring word, and seemingly applied …
ruef believes in the power of good design. You may have read our previous blog entry on the subject. We believe in the ‘less is more’ approach to design, and that good design is what makes a good brand strategy. Without a unique and timeless logo and the simplicity of the red and white color palette, for example, would Coca-Cola …
