using video to tell your company’s story – part 2

the power of motion While you may not be familiar with the term “motion graphics,” odds are that you’ve seen a wide variety of them in videos, websites and television. Motion graphics are animated 2D and 3D images and text. They’re used to highlight features, show logos and brand elements in motion, create illusions and eye-candy, and in general, share …

using video to tell your company’s story – part 1

You have a company. You have a website. You’re tweeting, blogging, emailing, pitching and searching. Why? To tell your company’s story, of course. No matter if your company is a century old with a long and dense legacy, or a year old, barely out of the entrepreneurial gate – every company has a story to tell. ruef believes the most …

proper design

  Simplicity, empathy and longevity are some of the basic keys to proper design. Whether you’re designing a product, a logo, a website, or even an entire highway system, simplicity means ease of use and navigation, legibility and quicker access to information. Simplicity doesn’t mean generic or lifeless. Simplicity is the breakdown and disregard of excess. Finding and exposing the core, and …

latest client animation

Client: Planes Specialized Logisitics What does it really mean to be specialized? Find out in 2 minutes.