trade show and messaging campaign for move management firm

challenge Move management firm GWS/JLL Synergy, a division of GWS, a moving and warehousing company, needed a new web presence and marketing materials. But before that, an important trade show was coming up. The trade show and conference is held annually by JLL, GWS’ integrated client. JLL asked trade show booth participants to provide their promotional materials prior to the …

nonprofit website redesign with new logo and messaging

strategy Every Child Can Read (ECCR), is a Richmond-based 501(c) 3 non-profit organization with multiple programs that focus on building child literacy in Wayne County, Indiana. The organization’s goals include having all students in Richmond reading on grade level by the time they enter the fourth grade. ruef design needed to ensure that ECCR had a website that was simple to navigate, responsive and could facilitate engagement with …

website design and messaging project for tool and engineering company

Ahaus Tool & Engineering designs and builds custom automation and workholding products for manufacturing customers across the globe. The company needed a new website design that more accurately represented their company. The website, which can be found here, features an modern and simple design, a client-accessible back-end, and a responsive, mobile-friendly platform.  

12-page sales brochure for lumber sawmill

Our client, Frank Miller Lumber, asked us to design and plan a 12-page sales brochure that outlined the benefits of their product, which is primarily quartersawn white and red oak, among the highest quality lumber species in terms of durability and beauty. We were on a 4-week deadline. With the help of Frank Miller’s architectural marketing manager and quartersawn guru, Criswell …

public relations campaign for technology company

    We lead the public relations efforts for the century-old lumber company, writing and distributing press releases and promoting the company with media relations programs. We provide an extensive array of metrics and reporting for each press release.    

public relations campaign for lumber company

We lead the public relations efforts for the century-old lumber company, writing and distributing press releases and promoting the company with media relations programs. We provide an extensive array of metrics and reporting for each press release.  

messaging and logo development for law firm

Bieser Greer, a 160-year-old law firm in Dayton, Ohio, needed a refined messaging and content strategy that spoke to their target audience in a confident and assuring tone.   The law firm asked ruef to lead their effort to revitalize and modernize the firm’s brand, including the logo design. The result is a sleek professional logo with a red primary color.