nonprofit website redesign with new logo and messaging

strategy Every Child Can Read (ECCR), is a Richmond-based 501(c) 3 non-profit organization with multiple programs that focus on building child literacy in Wayne County, Indiana. The organization’s goals include having all students in Richmond reading on grade level by the time they enter the fourth grade. ruef design needed to ensure that ECCR had a website that was simple to navigate, responsive and could facilitate engagement with …

hydrostatic pressure technical illustrations

technical illustrations with 3D modeling, graphic design

strategy The National Wood Flooring Association (NWFA) is a leading voice of the wood flooring industry in North America. NWFA needed to update the illustrations within their widespread publication. The publication contained some outdated imagery to fill illustration needs. ruef was hired to create original artwork and technical illustrations for the publication.   production Our approach was to provide sketches …

e-commerce web design

strategy Ghyslain Chocolatier is known for the quality and creativity of their chocolates and edible sculptures. Their bright colors, hand-painted artwork, imaginative themes and renowned flavors stand out among their competition. Ghyslain needed help with web design that stood out as much as their chocolate, showed off their gourmet creations and addressed some of the existing challenges they were having with their e-commerce customer buying experience. ruef worked with Ghyslain to provide …

product training videos: 12-part series

strategy STOBER Installation and Maintenance Product Training Videos: 12-part series STOBER came to us with a need for product training videos that gave their customers the ability to install and maintain STOBER gearboxes. Such educational videos help prevent STOBER’s engineers from having to go to each client’s facility, and create cost savings for customers by improving safety standards, extending product …