multiple 3D technical illustrations for national wood flooring association

strategy The National Wood Flooring Association (NWFA), the voice of the wood flooring industry in North America, needed multiple 3D technical illustrations for the latest edition of its Wood Flooring Installation Guidelines publication, NWFA’s flagship product which had not been updated for nearly a decade. ruef had worked with NWFA previously on technical illustrations for earlier publications and content for …

technical illustrations with 3D modeling, graphic design

strategy The National Wood Flooring Association (NWFA) is a leading voice of the wood flooring industry in North America. NWFA needed to update the illustrations within their widespread publication. The publication contained some outdated imagery to fill illustration needs. ruef was hired to create original artwork and technical illustrations for the publication.   production Our approach was to provide sketches …