As one of the world’s largest producers of American quartersawn hardwoods (and one of our favorite clients), Frank Miller Lumber has always been dedicated to connecting their business with employees and the community on a much more personal level. They approached us a few months ago with a need to communicate and promote this passion. We identified that they needed a highly-visual, modern, and calculated messaging campaign, including a video, a landing page, and a social media strategy.
We worked directly with Frank Miller Lumber leadership to make sure we were sharing the right messages and connecting with the right employees. We scheduled a video shoot for an early morning at the Frank Miller Lumber facility, capturing team members in the retail store, the warehouse, the sawmill floor, and the front desk/office area.
The new culture campaign emphasizes that the Union City, Indiana business is “more than a sawmill.” In Frank Miller Lumber’s own words: “Our core values and our people are the foundation of our culture.”
The Frank Miller Lumber Company Culture video we produced blends live action footage with motion graphics and text, supported by resolute, inspiring music.
The Frank Miller Lumber leadership team was thrilled with the results. In less than 24 hours, the video reached more than 3,000 people on Facebook alone.