challenge
GWS Healthcare, a company specializing in healthcare facility relocations, needed a website design that could display the full breadth of the company’s capabilities and technologies, as well as case studies, common customer challenges, and the “stories behind the stories.” GWS Healthcare needed a web and marketing strategy partner, not just a web design firm.
process
ruef content developers and web designers first met with the full GWS Healthcare team to get an overall sense of what was needed in this new website. 1-on-1 discovery sessions took place with each member of the GWS Healthcare leadership team, and ruef designed the site mock-ups and site map based on GWS’ direction and desired outcomes. The site took two months to build, launching just before the holiday season (and the biggest trade show for GWS) of 2018.
results
The website has been used – to great success – to attract new business and prospects. The site received over 2,500 in just a few months following the launch, and continues to gain traction. ruef and the GWS marketing team are currently working on website strategies for other GWS divisions.
