challenge
Wellness Rocks is a licensed channel partner of Listeners On Call. Wellness Rocks provides subject matter expertise, guidance and general support to Listeners On Call subscribers and sponsors in a variety of verticals including veterinary (medicine and education), pet (nutrition, insurance, consumer goods), agriculture, municipalities, and other selected consumer goods segments.
Wellness Rocks needed a website and brand assets (business cards, letterhead, email signatures, etc.) that reflected the company’s core mission: “Celebrating a joyful life.”
process
Because Wellness Rocks is based in Texas, the ruef team met with the Wellness Rocks leadership team via Zoom conference to hear more about the company’s goals and needs for the new website. Next, taking this direction, ruef designed a site mock-up, which was met with enthusiastic client approval. The site was developed on a CMS platform using a custom theme ruef built specifically for the project.
results
The website launched in mid July 2020. A multi-channel PR campaign is currently being rolled out to promote the new website and Wellness Rocks channel partnership with Listeners On Call.
