branding
& strategy

case study

3D animation and video production for tool manufacturer and supplier

case study

3D animation and video production for tool manufacturer and supplier

Elliott Tool Technologies, a leading tube tool manufacturer and supplier, was interested in videos featuring 3D animation for some of the company’s flagship products, including The Monster Hawk, a hydraulically-driven assisted tube rolling system.

The project financing was assisted by a grant from FASTLANE, a program of the University of Dayton Research Institute, West Central Ohio’s Manufacturing Extension Partnership.

Elliott Tool Technologies, a leading tube tool manufacturer and supplier, was interested in videos featuring 3D animation for some of the company’s flagship products, including The Monster Hawk, a hydraulically-driven assisted tube rolling system.

The project financing was assisted by a grant from FASTLANE, a program of the University of Dayton Research Institute, West Central Ohio’s Manufacturing Extension Partnership.

our process

The Monster Hawk and other tube tools the company produces are usually used in less-than-photogenic manufacturing environments. Shooting a brand new Monster Hawk on a white set and backdrop allowed the product to shine. 3D animation is the perfect way to highlight a product's best features and internal workings.

To create the Monster Hawk in 3D, ruef Creative was given a very small portion of the original CAD model; the rest was modeled purely from photographic reference.

results

The project expanded to include not just one product video, but three—all of which were translated into Spanish to reach a broader audience, resulting in a total of six final videos for the Elliott website and social media channels including YouTube, where the videos have already racked up hundreds of views and counting.

Each video featured a professional voice-over and high-end stock music.