blog • press releases • events


Merging Artificial Intelligence and Human Design in Modern Creative Work

June 3, 2024 | design
The Artificial Intelligence (AI) revolution is upon us. No longer the stuff of conjecture and future promises, AI is offering...
large industrial equipment

The Art of Sharing Secrets: Expertise in Safeguarding Your Innovations

December 7, 2023 | video marketing
Showcasing your products and services is essential for attracting potential clients and partners. A common challenge, especially for manufacturing, technology,...

does Disney’s latest live-action remake of The Little Mermaid belong in the uncanny valley?

May 15, 2023 | 3D animation
an analysis on the benefits – and limitations – of CGI Recently, Disney released its first look at the live-action...

the history of the Steadicam and the advent of the shake-free moving shot

August 30, 2022 | film
One of the most exciting aspects of filmmaking today is the ever-evolving technology available to both amateurs and professionals alike....
Dayton Skyline

how drone footage can elevate your next video

May 4, 2022 | pro video
At ruef we are always looking to integrate new technology into the way we design and create. Recently we have...

What happened to Technicolor? A brief history and why Technicolor still matters today

March 30, 2022 | pro video
What is it about The Wizard of Oz (1939) that makes it so breathtakingly beautiful? Why don’t cartoons these days...
Hands Typing

5 reasons you should update your website

March 16, 2022 | web design
Websites are a great marketing and sales tool, and they are also the online representation of your brand. In today’s...
vr headset

the metaverse is around the corner: how the metaverse will change buying trends

February 22, 2022 | Uncategorized
Companies wanting to stay up to date on the cutting edge of technology have been talking about a new lofty...
girl on her phone

vertical videos: how did we get here?

February 9, 2022 | Uncategorized
The days of turning your phone sideways to watch videos are over. A new way to consume content is here:...

seasoned greetings from ruef: top secret grilled chicken wings recipe

December 13, 2021 | Uncategorized
In the spirit of Christmas and the holiday season, we decided to share a long-cherished recipe for some mouthwatering chicken...

the top 10 horror movies of all time

October 29, 2021 | film
This list was assembled by Zack Ruef and myself, Dane Coleman, ruef Design’s resident horror movie aficionados, historians, collectors, and...

the creepy bird call that sounds like a wolf you’ve heard in every horror movie

October 28, 2021 | film
The story of the Common Loon, Hollywood’s most famous (and mysterious) bird While watching the original Friday the 13th movie...

Yuppie music video premiere and launch party

September 22, 2021 | film
“Get There” by Yuppie In Yuppie’s (Zack Sliver’s) words: “The song is about how someone’s words can follow you throughout...

samurai September: the top 10 best samurai movies

September 13, 2021 | art
At ruef, to keep our minds engaged and the creativity flowing through the office, we screen movies. All day, every...

ruef contest winner Yuppie to premiere music video at THE NEON

August 6, 2021 | Uncategorized
Last summer, we held a free music video contest offering to produce, film, and edit a music video for a...

how The Mandalorian was shot: is virtual production the future of filmmaking?

October 30, 2020 | Uncategorized
Today launches the second season of Disney+’s immensely popular (and meme-generating) The Mandalorian. Millions around the world celebrate the return...

how to prepare a 2021 marketing plan for the new virtual world

October 13, 2020 | marketing strategy
With all of the challenges of this last year, it is safe to say we are all ready for a...

how virtual reality is changing the world today

September 24, 2020 | 3D design
The current pandemic has impacted every industry, interaction, and lifestyle for everyone, and it has yet to be known what...

complete list of Dayton bands/artists who submitted to the free music video contest!

September 16, 2020 | Uncategorized
In another thanks to all the local talent we had the opportunity to listen to, we wanted to give recognition...

music video contest: three runners up

September 14, 2020 | Uncategorized
We would like to give a huge shout out to every incredible artist that made submission to our FREE music...

free music video contest winner!

September 9, 2020 | Uncategorized
First, we want to thank all the Dayton artists and bands who submitted their music for our FREE music video...

the future of augmented reality and virtual reality

September 1, 2020 | 3D animation
It’s no secret that the world continues to evolve and change, technological advances being the most drastic. In a world...

ruef design launches free music video contest

June 16, 2020 | Uncategorized
Calling all local musicians!  ruef Design has announced a contest to produce, film, and edit a music video for a local artist...

small but mighty

February 21, 2020 | marketing strategy
ruef Design is a small digital marketing company with a huge range of skills and services, which means low overhead...

7 reasons why 3D animation is ideal for manufacturers

September 20, 2019 | 3D animation
3D animation is everywhere. It’s in our movies and TV shows, our commercials, our children’s programs, our sports programs, our...
custom photography

a picture is worth more than a thousand words

August 25, 2019 | photography
Strong, targeted messaging is the foundation to telling a company’s story. A great image can enhance that message by further...

will software one day be able to create original digital art or effective design without artists and designers?

May 26, 2019 | Uncategorized
Having been a child when cell phones became a thing, I find it crazy how quickly new technology is developed....

there’s more to your company’s story than just what you sell

February 5, 2019 | marketing strategy
The term “company culture” has become an increasingly popular buzzword over the past several years. This has sparked an interest...

the difference between a marketing agency and a design agency

January 28, 2019 | 3D design
ruef may be a small design agency, but we have a wide range of skills and services, which means low overhead...

ruef Design, founded by former firefighter, lends web design and branding efforts to firefighter cancer prevention initiative

August 24, 2018 | logo design
DAYTON, Ohio, August 23, 2018 — ruef Design, a digital marketing and media firm based in Dayton, Ohio, today launched...

Dayton company ruef Design launches program for non-profits

April 25, 2018 | logo design
 Provides New Logo and Website for Richmond Child Literacy Non-Profit Every Child Can Read DAYTON, Ohio, April 25, 2018 —...
evaluating the value of your marketing budget – how did you spend 2017?

evaluating the value of your marketing budget – how did you spend 2017?

December 12, 2017 | marketing strategy
It’s the time of the year businesses tend to look back on the marketing and communications strategies performed in 2017;...

3D modeling – most think ‘Pixar,’ but we use 3D a little differently

September 12, 2017 | 3D design
Generally, when someone mentions an art medium (i.e. 3D or 2D), their mind goes to an example they can relate...

recent publicity, new office, new employees, new Alien action figure

April 19, 2017 | Uncategorized
Our new digs in Dayton, Ohio, feature an open floor plan to foster creativity, plenty of whiteboards and TVs for...

an ode to Dayton, Ohio, and some of its lesser-known inventors

March 17, 2017 | Uncategorized
There must be something about Dayton, Ohio, that brings out the innovation in people. Perhaps it’s in the water, which...

modern, beautiful and user-friendly websites

October 18, 2016 | web design
When you put a team of ethical and talented website design professionals in a room with 3D designers and graphic artists,...

the necessity of simple, gorgeous, responsive web design

February 17, 2016 | web design
Modern web design, like any design process, requires a patient hand and an eye for beauty and empathy. The visitor...

from sketchpad to market: photo-realistic 3D models for engineers and architects

September 29, 2015 | Uncategorized
For tens of thousands of years, from cave paintings to Picasso, humans have used drawings to communicate. We often think...

trusted custom solutions… right

August 10, 2015 | Uncategorized
There’s a word used so often today in business development, design, and marketing that it has lost almost all meaning...
3D rendering | RuthDeco_R4.10

the (endless) possibilities and applications of 3D design

June 22, 2015 | Uncategorized
A client came to us asking for 3D models of some of their machines. This client manufactures large, complex machines...

what’s the big idea?

October 21, 2014 | Uncategorized
You may already be aware (or perhaps it’s quite obvious) that our company name, ruef, is taken from our founder,...

good communications is like good design – less is more

September 16, 2014 | Uncategorized
ruef believes in the power of good design. You may have read our previous blog entry on the subject. We...

using video to tell your company’s story – part 2

July 8, 2014 | Uncategorized
the power of motion While you may not be familiar with the term “motion graphics,” odds are that you’ve seen...

using video to tell your company’s story – part 1

June 24, 2014 | Uncategorized
You have a company. You have a website. You’re tweeting, blogging, emailing, pitching and searching. Why? To tell your company’s...

proper design

June 17, 2014 | Uncategorized
  Simplicity, empathy and longevity are some of the basic keys to proper design. Whether you’re designing a product, a...

modern storytellers

May 29, 2014 | Uncategorized
‘Communications’ is a big word – the business world in particular uses it many different ways. It can mean public...
digital media - Planes

latest client animation

May 16, 2014 | Uncategorized
Client: Planes Specialized Logisitics What does it really mean to be specialized? Find out in 2 minutes....

our passion

May 15, 2014 | Uncategorized
We’ve been quiet for a few months because we’ve been working diligently to bring our dream to life. If you don’t...

Let's create a good idea together.