blog • press releases • events
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Merging Artificial Intelligence and Human Design in Modern Creative Work
June 3, 2024 | design
The Artificial Intelligence (AI) revolution is upon us. No longer the stuff of conjecture and future promises, AI is offering...
![large industrial equipment](https://ruef.com/wp-content/uploads/2023/12/ruef-Design-trade-secrets-02064.jpg)
The Art of Sharing Secrets: Expertise in Safeguarding Your Innovations
December 7, 2023 | video marketing
Showcasing your products and services is essential for attracting potential clients and partners. A common challenge, especially for manufacturing, technology,...
![Image](https://ruef.com/wp-content/uploads/2023/05/sebastian.png)
does Disney’s latest live-action remake of The Little Mermaid belong in the uncanny valley?
May 15, 2023 | 3D animation
an analysis on the benefits – and limitations – of CGI Recently, Disney released its first look at the live-action...
![Image](https://ruef.com/wp-content/uploads/2022/08/ruef-Design-Pro-Video-Gimball-09066.jpg)
the history of the Steadicam and the advent of the shake-free moving shot
August 30, 2022 | film
One of the most exciting aspects of filmmaking today is the ever-evolving technology available to both amateurs and professionals alike....
![Dayton Skyline](https://ruef.com/wp-content/uploads/2022/05/ruef-Coolidge-Wall-.jpg)
how drone footage can elevate your next video
May 4, 2022 | pro video
At ruef we are always looking to integrate new technology into the way we design and create. Recently we have...
![Image](https://ruef.com/wp-content/uploads/2022/03/technicolor_02.jpg)
What happened to Technicolor? A brief history and why Technicolor still matters today
March 30, 2022 | pro video
What is it about The Wizard of Oz (1939) that makes it so breathtakingly beautiful? Why don’t cartoons these days...
![Hands Typing](https://ruef.com/wp-content/uploads/2022/03/person-typing.jpg)
5 reasons you should update your website
March 16, 2022 | web design
Websites are a great marketing and sales tool, and they are also the online representation of your brand. In today’s...
![vr headset](https://ruef.com/wp-content/uploads/2022/02/vr-headset.jpeg)
the metaverse is around the corner: how the metaverse will change buying trends
February 22, 2022 | Uncategorized
Companies wanting to stay up to date on the cutting edge of technology have been talking about a new lofty...
![girl on her phone](https://ruef.com/wp-content/uploads/2022/02/girl-on-phone-1.jpeg)
vertical videos: how did we get here?
February 9, 2022 | Uncategorized
The days of turning your phone sideways to watch videos are over. A new way to consume content is here:...
![Image](https://ruef.com/wp-content/uploads/2021/12/cooked-wings-2.jpg)
seasoned greetings from ruef: top secret grilled chicken wings recipe
December 13, 2021 | Uncategorized
In the spirit of Christmas and the holiday season, we decided to share a long-cherished recipe for some mouthwatering chicken...
![Image](https://ruef.com/wp-content/uploads/2021/10/Exorcist_02.jpg)
the top 10 horror movies of all time
October 29, 2021 | film
This list was assembled by Zack Ruef and myself, Dane Coleman, ruef Design’s resident horror movie aficionados, historians, collectors, and...
![Image](https://ruef.com/wp-content/uploads/2021/10/loon-logo.jpg)
the creepy bird call that sounds like a wolf you’ve heard in every horror movie
October 28, 2021 | film
The story of the Common Loon, Hollywood’s most famous (and mysterious) bird While watching the original Friday the 13th movie...
![Image](https://ruef.com/wp-content/uploads/2021/09/ruef-Design-Yuppie-Behind-the-Scenes-04450-2.jpg)
Yuppie music video premiere and launch party
September 22, 2021 | film
“Get There” by Yuppie In Yuppie’s (Zack Sliver’s) words: “The song is about how someone’s words can follow you throughout...
![Image](https://ruef.com/wp-content/uploads/2021/09/NinjaScrolls.jpg)
samurai September: the top 10 best samurai movies
September 13, 2021 | art
At ruef, to keep our minds engaged and the creativity flowing through the office, we screen movies. All day, every...
![Image](https://ruef.com/wp-content/uploads/2021/08/Yuppie-Get-There-MASTER-1st-cut.05_43_06_00.Still001-scaled.jpg)
ruef contest winner Yuppie to premiere music video at THE NEON
August 6, 2021 | Uncategorized
Last summer, we held a free music video contest offering to produce, film, and edit a music video for a...
![Image](https://ruef.com/wp-content/uploads/2020/10/the-mandalorian-virtual-backgrounds.jpg)
how The Mandalorian was shot: is virtual production the future of filmmaking?
October 30, 2020 | Uncategorized
Today launches the second season of Disney+’s immensely popular (and meme-generating) The Mandalorian. Millions around the world celebrate the return...
![Image](https://ruef.com/wp-content/uploads/2020/10/chris-montgomery-smgTvepind4-unsplash-scaled.jpg)
how to prepare a 2021 marketing plan for the new virtual world
October 13, 2020 | marketing strategy
With all of the challenges of this last year, it is safe to say we are all ready for a...
![Image](https://ruef.com/wp-content/uploads/2020/06/3D-animation-header-static-image.jpg)
how virtual reality is changing the world today
September 24, 2020 | 3D design
The current pandemic has impacted every industry, interaction, and lifestyle for everyone, and it has yet to be known what...
![Image](https://ruef.com/wp-content/uploads/2020/06/ruef-Music-Video-Contest-1002.jpg)
complete list of Dayton bands/artists who submitted to the free music video contest!
September 16, 2020 | Uncategorized
In another thanks to all the local talent we had the opportunity to listen to, we wanted to give recognition...
![Image](https://ruef.com/wp-content/uploads/2020/06/ruef-Music-Video-Contest-1001.jpg)
music video contest: three runners up
September 14, 2020 | Uncategorized
We would like to give a huge shout out to every incredible artist that made submission to our FREE music...
![Image](https://ruef.com/wp-content/uploads/2020/06/ruef-Music-Video-Contest-1004.jpg)
free music video contest winner!
September 9, 2020 | Uncategorized
First, we want to thank all the Dayton artists and bands who submitted their music for our FREE music video...
![Image](https://ruef.com/wp-content/uploads/2018/08/Gearz_02.png)
the future of augmented reality and virtual reality
September 1, 2020 | 3D animation
It’s no secret that the world continues to evolve and change, technological advances being the most drastic. In a world...
![Image](https://ruef.com/wp-content/uploads/2020/06/ruef-Music-Video-Contest-1004.jpg)
ruef design launches free music video contest
June 16, 2020 | Uncategorized
Calling all local musicians! ruef Design has announced a contest to produce, film, and edit a music video for a local artist...
![Image](https://ruef.com/wp-content/uploads/2020/02/DSC02984-scaled.jpg)
small but mighty
February 21, 2020 | marketing strategy
ruef Design is a small digital marketing company with a huge range of skills and services, which means low overhead...
![Image](https://ruef.com/wp-content/uploads/2018/09/screenshot-of-AR-for-YT.jpg)
7 reasons why 3D animation is ideal for manufacturers
September 20, 2019 | 3D animation
3D animation is everywhere. It’s in our movies and TV shows, our commercials, our children’s programs, our sports programs, our...
![custom photography](https://ruef.com/wp-content/uploads/2017/08/custom-photography-1-4.jpg)
a picture is worth more than a thousand words
August 25, 2019 | photography
Strong, targeted messaging is the foundation to telling a company’s story. A great image can enhance that message by further...
![Image](https://ruef.com/wp-content/uploads/2017/10/trippy-ruef-logo-computer-art.jpg)
will software one day be able to create original digital art or effective design without artists and designers?
May 26, 2019 | Uncategorized
Having been a child when cell phones became a thing, I find it crazy how quickly new technology is developed....
![Image](https://ruef.com/wp-content/uploads/2018/11/YouTube-thumbnail.jpg)
there’s more to your company’s story than just what you sell
February 5, 2019 | marketing strategy
The term “company culture” has become an increasingly popular buzzword over the past several years. This has sparked an interest...
![Image](https://ruef.com/wp-content/uploads/2017/03/team_01.jpg)
the difference between a marketing agency and a design agency
January 28, 2019 | 3D design
ruef may be a small design agency, but we have a wide range of skills and services, which means low overhead...
![Image](https://ruef.com/wp-content/uploads/2018/08/FCC_Logo_Maltese_Fancy_CMYK_01.png)
ruef Design, founded by former firefighter, lends web design and branding efforts to firefighter cancer prevention initiative
August 24, 2018 | logo design
DAYTON, Ohio, August 23, 2018 — ruef Design, a digital marketing and media firm based in Dayton, Ohio, today launched...
![Image](https://ruef.com/wp-content/uploads/2018/08/every-child-can-read-website-screenshot.jpg)
Dayton company ruef Design launches program for non-profits
April 25, 2018 | logo design
Provides New Logo and Website for Richmond Child Literacy Non-Profit Every Child Can Read DAYTON, Ohio, April 25, 2018 —...
![evaluating the value of your marketing budget – how did you spend 2017?](https://ruef.com/wp-content/uploads/2017/12/20171203_145118-2.jpg)
evaluating the value of your marketing budget – how did you spend 2017?
December 12, 2017 | marketing strategy
It’s the time of the year businesses tend to look back on the marketing and communications strategies performed in 2017;...
![Image](https://ruef.com/wp-content/uploads/2017/09/turbine_countryside_01.jpg)
3D modeling – most think ‘Pixar,’ but we use 3D a little differently
September 12, 2017 | 3D design
Generally, when someone mentions an art medium (i.e. 3D or 2D), their mind goes to an example they can relate...
![Image](https://ruef.com/wp-content/uploads/2017/04/table.jpg)
recent publicity, new office, new employees, new Alien action figure
April 19, 2017 | Uncategorized
Our new digs in Dayton, Ohio, feature an open floor plan to foster creativity, plenty of whiteboards and TVs for...
![Image](https://ruef.com/wp-content/uploads/2015/11/jacklyn-hayes-shidler-hall-globe-900x535.jpg)
an ode to Dayton, Ohio, and some of its lesser-known inventors
March 17, 2017 | Uncategorized
There must be something about Dayton, Ohio, that brings out the innovation in people. Perhaps it’s in the water, which...
![Image](https://ruef.com/wp-content/uploads/2018/09/ahaus-layouts.jpg)
modern, beautiful and user-friendly websites
October 18, 2016 | web design
When you put a team of ethical and talented website design professionals in a room with 3D designers and graphic artists,...
![Image](https://ruef.com/wp-content/uploads/2018/09/gs.jpg)
the necessity of simple, gorgeous, responsive web design
February 17, 2016 | web design
Modern web design, like any design process, requires a patient hand and an eye for beauty and empathy. The visitor...
![Image](https://ruef.com/wp-content/uploads/2017/03/architectural-rendering.png)
from sketchpad to market: photo-realistic 3D models for engineers and architects
September 29, 2015 | Uncategorized
For tens of thousands of years, from cave paintings to Picasso, humans have used drawings to communicate. We often think...
![Image](https://ruef.com/wp-content/uploads/2015/08/Zack-Solutions-1.jpg)
trusted custom solutions… right
August 10, 2015 | Uncategorized
There’s a word used so often today in business development, design, and marketing that it has lost almost all meaning...
![3D rendering | RuthDeco_R4.10](https://ruef.com/wp-content/uploads/2015/06/RuthDeco_R4.10.png)
the (endless) possibilities and applications of 3D design
June 22, 2015 | Uncategorized
A client came to us asking for 3D models of some of their machines. This client manufactures large, complex machines...
![Image](https://ruef.com/wp-content/uploads/2018/03/Contact_02.jpg)
what’s the big idea?
October 21, 2014 | Uncategorized
You may already be aware (or perhaps it’s quite obvious) that our company name, ruef, is taken from our founder,...
![Image](https://ruef.com/wp-content/uploads/2017/03/Ohio.png)
good communications is like good design – less is more
September 16, 2014 | Uncategorized
ruef believes in the power of good design. You may have read our previous blog entry on the subject. We...
![Image](https://ruef.com/wp-content/uploads/2017/03/v_Planes_Warehouse_02.jpg)
using video to tell your company’s story – part 2
July 8, 2014 | Uncategorized
the power of motion While you may not be familiar with the term “motion graphics,” odds are that you’ve seen...
![Image](https://ruef.com/wp-content/uploads/2014/06/demzEye.jpg)
using video to tell your company’s story – part 1
June 24, 2014 | Uncategorized
You have a company. You have a website. You’re tweeting, blogging, emailing, pitching and searching. Why? To tell your company’s...
![Image](https://ruef.com/wp-content/uploads/2014/05/rWood02.jpg)
proper design
June 17, 2014 | Uncategorized
Simplicity, empathy and longevity are some of the basic keys to proper design. Whether you’re designing a product, a...
![Image](https://ruef.com/wp-content/uploads/2018/09/4-4.jpg)
modern storytellers
May 29, 2014 | Uncategorized
‘Communications’ is a big word – the business world in particular uses it many different ways. It can mean public...
![digital media - Planes](https://ruef.com/wp-content/uploads/2017/03/v_Planes_Animation_02.jpg)
latest client animation
May 16, 2014 | Uncategorized
Client: Planes Specialized Logisitics What does it really mean to be specialized? Find out in 2 minutes....
![Image](https://ruef.com/wp-content/uploads/2014/05/studiocrowd1.jpg)
our passion
May 15, 2014 | Uncategorized
We’ve been quiet for a few months because we’ve been working diligently to bring our dream to life. If you don’t...
Let's create a good idea together.