You may already be aware (or perhaps it’s quite obvious) that our company name, ruef, is taken from our founder, Zack Ruef. It’s less about vanity than it is about simplicity.
The reason ‘ruef’ is lower-cased is simple: to position the word as an entity – a noun, rather than a pronoun. And, well, it looks cool.
We believe in empathy in design. It’s our big idea, to improve design trends and marketing communications for companies and organizations.
We encourage all individuals and companies should pursue big ideas that improve humanity. Empathy will go a long way in making this world we share a better place.