our process
ruef visited Display Dynamics’ warehouse to meet in person and get a better sense of project goals. Display Dynamics already had a basic vision for the new website, and had recently updated their logo and branding, which the new website would be able to highlight. Being a minority-owned business is something that the Display Dynamics team wanted to make sure visitors saw on the new website, so the ruef team proposed a more robust About page on the new site, to highlight their team photos and bios. It was also clear that the new website needed to show off all of the beautiful photography of the company’s projects, using large-scale sliders and hi-res treated images.
Once a design strategy was in place, ruef web developers began building the website on a custom CMS platform using a custom theme ruef built specifically for the project. Content was imported from the previous website, but a new and streamlined site map strategy was implemented. The Display Dynamics design team provided extensive and thoughtful feedback throughout the live-build process.
results
The mobile-friendly (responsive) website launched in early January 2021. The client was provided with full Editor-level access to the site, and a training session so they could add new case studies and images and make page changes with ease. The client is already discussing next steps to continue working with ruef to develop social media campaigns and further promote the company online.
Let's create a good idea together.