branding
& strategy

case study

a new logo and brand guide for veterinary corporation

case study

a new logo and brand guide for veterinary corporation

DVMetrics is the industry’s largest repository of localized economic insight, regulatory compliance resources and pharmacy support tools, for stand alone veterinary practices. They came to ruef with a wide array of products and sought unity and an overhaul within their brand.

DVMetrics is the industry’s largest repository of localized economic insight, regulatory compliance resources and pharmacy support tools, for stand alone veterinary practices. They came to ruef with a wide array of products and sought unity and an overhaul within their brand.

DVMetrics LogoDVMetrics Logo

our process

DVMetrics brought their own unique idea to us and we took what they gave us and ran with it. We designed a central logo that is rooted in their company's beliefs.  We reflected  the new logo onto all of their product logos. The prodct logos keep the same gear and fonts. Most importantly all the product logos use the same mold as each other, creating unity and allowing easy introductions of new products.

DVMetrics Logo Concepts

results

The ruef team provided the client a cohesive brand guide that set new standards. We took their wide array of  products and unified them with their brand, as well as paved a path for any new products they may introduce in the future.
DVMetrics Business Cards
Logo Spread Mock UP
Product Spread Brand Guide

Let's create a good idea together.