branding
& strategy

case study

3D animation and video production for tool manufacturer and supplier

case study

3D animation and video production for tool manufacturer and supplier

Elliott Tool Technologies, a leading tube tool manufacturer and supplier, was interested in videos featuring 3D animation for some of the company’s flagship products, including The Monster Hawk, a hydraulically-driven assisted tube rolling system.

The project financing was assisted by a grant from FASTLANE, a program of the University of Dayton Research Institute, West Central Ohio’s Manufacturing Extension Partnership.

Elliott Tool Technologies, a leading tube tool manufacturer and supplier, was interested in videos featuring 3D animation for some of the company’s flagship products, including The Monster Hawk, a hydraulically-driven assisted tube rolling system.

The project financing was assisted by a grant from FASTLANE, a program of the University of Dayton Research Institute, West Central Ohio’s Manufacturing Extension Partnership.

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our process

The Monster Hawk and other tube tools the company produces are usually used in less-than-photogenic manufacturing environments. Shooting a brand new Monster Hawk on a white set and backdrop allowed the product to shine. 3D animation is the perfect way to highlight a product's best features and internal workings.

To create the Monster Hawk in 3D, ruef Creative was given a very small portion of the original CAD model; the rest was modeled purely from photographic reference.

results

The project expanded to include not just one product video, but three—all of which were translated into Spanish to reach a broader audience, resulting in a total of six final videos for the Elliott website and social media channels including YouTube, where the videos have already racked up hundreds of views and counting.

Each video featured a professional voice-over and high-end stock music.

Let's create a good idea together.