McLarens. Maseratis. And Bentleys, oh my! Right away, the ruef team knew photography was going to play an outsized role in the building of the MidWestern website. Tired stock images need not apply! And the photography was going to be a two-way street – with vehicle images both supporting and inspiring the website design. With such high-profile car images, it was also important to make sure that the MidWestern brand wasn’t overshadowed. But our designers weren’t just looking for balance. They wanted to create a website that elevated the brand and immediately connected with MidWestern’s clients. We met with the client to clearly define where the site needed to rigidly stay on rails and where our team could let their imaginations run wild.