our process
ruef developed and pitched a number of strategies to promote Alder, including messaging, video, a landing page, an email marketing campaign, and some more tangible ideas including brochures and something unique: Alder sample boards. Similar to carpet sample displays one might find in a home improvement store, these Alder sample boards would show the versatility of the species with different stains. The 24”x18” portable display also features product characteristics, messaging, and company information. The boards were assembled in-house by ruef employees, an all-hands-on-deck project that took place over a couple of full days.
results
Northwest Hardwoods had ruef print and assemble roughly 75 Alder sample boards and 300 Alder brochures initially. ruef then shipped the sample boards and brochures directly to a number of NWH’s customers and partner-sellers. Northwest Hardwoods’ sales team fell in love with the sample board idea, requesting more to send to their customers and use in meetings. The company recently underwent a logo update and is currently discussing ordering another round of sample boards with the new branding.
Let's create a good idea together.