branding
& strategy

case study

new website and truck wraps for a Dayton roofing company

Solid Rock Roofing has over 25 years of experience in the roofing industry. They are the premier choice when you want a qualified and experienced roofing company in Dayton, OH. They provide quality roof repair and replacement. Solid Rock reached out to ruef when they needed a new company tagline and a more unified fleet of trucks. So we took the initiative to create new truck wraps with a classic flair that encompassed their tagline refresh.

Solid Rock Roofing has over 25 years of experience in the roofing industry. They are the premier choice when you want a qualified and experienced roofing company in Dayton, OH. They provide quality roof repair and replacement. Solid Rock reached out to ruef when they needed a new company tagline and a more unified fleet of trucks. So we took the initiative to create new truck wraps with a classic flair that encompassed their tagline refresh.

our process

Solid Rock contacted us wanting a fresh tagline and new truck wraps for their fleet. The ruef team put all hands on deck coming up with a tagline that captures who Solid Rock Roofing is, "Dayton's Premier Roofing Experts."

With the new tagline in mind we wanted to provide a wrap that not only displayed their contact information boldly but showed off their deep ties to Dayton. In the wrap, a stylized version of Dayton's skyline rests atop a classic pinstripe that flows seamlessly with Solid Rock's logo.

results

We can't help but feeling an immense wave of pride when we see the Solid Rock Roofing trucks driving around Dayton, not just because we enjoy seeing our design out in the wild, but because we know our client is so happy. Here's what Grant Smith, Solid Rock's Estimator and Project Manager, had to say about the truck wraps we designed and produced:

"We contracted with ruef to design a new logo for our 3rd generation, family business. Zack, Dane and the team at ruef far exceeded our expectations. We were apprehensive to change our design - boy was that foolish! The designs that were presented so thoughtfully represented our business, it was hard to choose just one. Since then, they have also designed full-wraps for our trucks that expands on the same aesthetic of the new logo. ruef was able to connect us with a great installer for the wraps as well. They understand us, what our business is about and how to perfectly capture that in visual design. What more can you ask for?"

We next tackled Solid Rock's website, which launched in late 2024.