branding
& strategy

case study

professional video for tool and engineering company

case study

professional video for tool and engineering company

For over 70 years, Ahaus Tool and Engineering has been offering customers high-quality solutions to challenging manufacturing, tooling and automation equipment needs. They build custom automation and workholding products for manufacturing customers across the globe. ruef has worked with Ahaus on many projects over the years and has developed a detailed understanding of both the physical space their facility occupies in Indiana and the reputational space their brand occupies in the marketplace. Ahaus wanted to continue the “Built for Good” video campaign launched with ruef in 2020 with two new sales videos covering their most prominent services: automation and workholding.

our process

After meeting with the Ahaus team, ruef started work on the automation video, developing a full script and shotlist for the new sales video. The ruef video production crew visited the Ahaus production floor in Richmond, Indiana, to capture on-location footage of Ahaus employees working on automation and workholding projects. As the automation video edit was starting to come together, ruef 3D artists began developing 3D animations for the automation video using CAD files provided by Ahaus. The ruef production team visited Ahaus again to capture additional footage for the workholding video, and more 3D animations were created specific to workholding. Throughout the entire process ruef and Ahaus met regularly to discuss updates, refine concepts, and review timelines.

results

With all updates and edits approved, ruef created the final versions of the HD videos, ready to to be shared across social media and with sales prospects around the world. ruef and the Ahaus marketing and leadership team will continue to create more videos covering Ahaus’s additional manufacturing services in their growing library of professional videos that showcase their quality and expertise.