our process
ruef sat down with PUI’s marketing team to discuss the strategy. PUI wanted to cover a number of topics, so we suggested that we film a number of episodes at once, to save time and money. Once the scripts were ready, the first thing we needed was a name for the new show. Eventually “The Frequency” came into the fray, so a motion graphics logo was created. ruef bought every speaker in every thrift store in a 20-mile radius to create the now-iconic “Speaker Wall” video background/art installation. PUI Audio has since installed this wall in its Fairborn, Ohio, facility.
results
The videos were launched on YouTube in the summer of 2022 and have since garnered hundreds of views. The videos were also placed on PUI Audio’s partner-distributor website on a number of product pages. PUI Audio is already planning their next video series.
Let's create a good idea together.