branding
& strategy

case study

 

video series production for custom audio products company

video series production for custom audio products company

PUI Audio is world-class audio leader and is the choice of thousands of audio product customers, from garage entrepreneurs to the world’s leading medical device manufacturers. PUI Audio works closely with engineers, designers, original equipment manufacturers, contract manufacturers, and consultants to deliver unique solutions using the latest in design and simulation software. The company had an idea for a new video series on YouTube that could serve as social media fodder as well as video that could be repurposed on partner eCommerce websites. They approached ruef for ideas and inspiration.
PUI Audio Logo

PUI Audio is world-class audio leader and is the choice of thousands of audio product customers, from garage entrepreneurs to the world’s leading medical device manufacturers. PUI Audio works closely with engineers, designers, original equipment manufacturers, contract manufacturers, and consultants to deliver unique solutions using the latest in design and simulation software. The company had an idea for a new video series on YouTube that could serve as social media content as well as video that could be repurposed on partner eCommerce websites. They approached ruef for ideas and inspiration.

AHAUS Logo

our process

ruef sat down with PUI’s marketing team to discuss the strategy. PUI wanted to cover a number of topics, so we suggested that we film a number of episodes at once, to save time and money. Once the scripts were ready, the first thing we needed was a name for the new show. Eventually “The Frequency” came into the fray, so a motion graphics logo was created. ruef bought every speaker in every thrift store in a 20-mile radius to create the now-iconic “Speaker Wall” video background/art installation. PUI Audio has since installed this wall in its Fairborn, Ohio, facility.
Zack Ruef with Camera

results

The videos were launched on YouTube in the summer of 2022 and have since garnered hundreds of views. The videos were also placed on PUI Audio’s partner-distributor website on a number of product pages. PUI Audio is already planning their next video series.

Let's create a good idea together.