our process
ruef sat down with PUI’s marketing team to discuss the strategy. PUI wanted to cover a number of topics, so we suggested that we film a number of episodes at once, to save time and money. Once the scripts were ready, the first thing we needed was a name for the new show. Eventually “The Frequency” came into the fray, so a motion graphics logo was created. ruef bought every speaker in every thrift store in a 20-mile radius to create the now-iconic “Speaker Wall” video background/art installation. PUI Audio has since installed this wall in its Fairborn, Ohio, facility.
![Zack Ruef with Camera](https://ruef.com/wp-content/uploads/2022/08/ruef-Design-PUI-Audio-Frequency-08803.jpg)
results
The videos were launched on YouTube in the summer of 2022 and have since garnered hundreds of views. The videos were also placed on PUI Audio’s partner-distributor website on a number of product pages. PUI Audio is already planning their next video series.
Let's create a good idea together.