branding
& strategy

case study

designing and developing a new website for a logistics company

case study

designing and developing a new website for a logistics company

GWS is a JLL Synergy Partner and logistics company specializing in large-scale relocations, intra-campus moves, and office move management, needed a new website hub to highlight the company’s abilities and technology, as well as case studies, customer challenges, and community projects. The website would be the hub to serve different industries and feature a sleek new look for GWS’ brand.

our process

ruef and GWS started first on a slight brand update, finding new flagship colors and combining previous factions of the company into one. ruef and the GWS team wanted to take the bold design strategy even further with a modern website that focuses on user journeys, with multiple calls-to-action (CTAs) and customer empathy points. ruef designed multiple website mock-ups for GWS’ review and approval. GWS provided feedback that further defined what they wanted to see on the home page and internal pages. The site was developed on the WordPress platform using a custom theme ruef built specifically for GWS.

One of the early messaging strategies was to figure out how to combine all 60+ services the company offers. ruef communications strategists came up with the “Before, During, After” concept, grouping services based on where they are in the customer’s journey, rather than where they are in the company’s offering list. This represented a 180-degree flip in how the company had previously approached its customer communications.

results

The GWS website launched in June 2021, and has already, within months, matched the traffic of the three previous websites combined. GWS marketing team and GWS leadership were impressed with the final site, saying it “competes with anything on the marketplace — really sharp and strategic.”