our process
ruef and GWS started first on a slight brand update, finding new flagship colors and combining previous factions of the company into one. ruef and the GWS team wanted to take the bold design strategy even further with a modern website that focuses on user journeys, with multiple calls-to-action (CTAs) and customer empathy points. ruef designed multiple website mock-ups for GWS’ review and approval. GWS provided feedback that further defined what they wanted to see on the home page and internal pages. The site was developed on the WordPress platform using a custom theme ruef built specifically for GWS.
One of the early messaging strategies was to figure out how to combine all 60+ services the company offers. ruef communications strategists came up with the “Before, During, After” concept, grouping services based on where they are in the customer’s journey, rather than where they are in the company’s offering list. This represented a 180-degree flip in how the company had previously approached its customer communications.
results
Let's create a good idea together.