strategy
Every Child Can Read (ECCR), is a Richmond-based 501(c) 3 non-profit organization with multiple programs that focus on building child literacy in Wayne County, Indiana. The organization’s goals include having all students in Richmond reading on grade level by the time they enter the fourth grade. ruef design needed to ensure that ECCR had a website that was simple to navigate, responsive and could facilitate engagement with ECCR’s target audience. The website, logo, and messaging needed to be distinct and professional to help instill confidence in potential donors and benefactors.
production
We provided feedback to the Every Child Can Read team throughout the entire process to make sure their complete visual rebranding was in line with their expectations. With the logo design, we worked to create something that embodied their organization’s objectives and was flexible enough to meet the needs of their various programs. The website was designed to be a further extension of the new logo with an emphasis on modern design that would appeal to both program members and donors.
results
The complete redesign delivered on all of the goals shared by Every Child Can Read and the ruef design team. Leslie Bolser, ECCR board member shared her thoughts on the end result: “Last fall, I contacted ruef to ask for some help with the back end of a very old, non-functional, unattractive website that ECCR was using. When they offered to build a new site at no expense to the organization, I was amazed. In a few short months, they had created a visually compelling logo for ECCR and its programs and a beautiful, responsive website that will help us secure grant funding and local donations as the initiative expands. The team was so easy to work with and the site they created far exceeded our expectations. I cannot say strongly enough how their generosity will impact the lives of struggling young readers and their families in years to come.”
