trade show and messaging campaign for move management firm

challenge Move management firm GWS/JLL Synergy, a division of GWS, a moving and warehousing company, needed a new web presence and marketing materials. But before that, an important trade show was coming up. The trade show and conference is held annually by JLL, GWS’ integrated client. JLL asked trade show booth participants to provide their promotional materials prior to the …

branding and website for firefighter cancer prevention organization

Firefighter Cancer Consultants, LLC assists fire departments across the country to establish or enhance their firefighter cancer awareness, prevention, and support programs. ruef Design was founded in 2013 by Dayton native and former Dayton firefighter Zack Ruef. Coming from a family of firefighters (Ruef’s father and grandfather were captains in the Dayton Fire Department), Zack worked as a firefighter/paramedic for …

nonprofit website redesign with new logo and messaging

strategy Every Child Can Read (ECCR), is a Richmond-based 501(c) 3 non-profit organization with multiple programs that focus on building child literacy in Wayne County, Indiana. The organization’s goals include having all students in Richmond reading on grade level by the time they enter the fourth grade. ruef design needed to ensure that ECCR had a website that was simple to navigate, responsive and could facilitate engagement with …

website design and development for law firm

challenge Law firm Laurito & Laurito needed a new website and messaging strategy that was distinct and professional to help instill confidence in potential customers, typically in the banking and finance arena. The decades-old law firm owned a domain,, but the website (or lack thereof) on the domain was embarrassing to the firm, and they needed a new site …

website design and messaging project for tool and engineering company

Ahaus Tool & Engineering designs and builds custom automation and workholding products for manufacturing customers across the globe. The company needed a new website design that more accurately represented their company. The website, which can be found here, features an modern and simple design, a client-accessible back-end, and a responsive, mobile-friendly platform.  

12-page sales brochure for lumber sawmill

Our client, Frank Miller Lumber, asked us to design and plan a 12-page sales brochure that outlined the benefits of their product, which is primarily quartersawn white and red oak, among the highest quality lumber species in terms of durability and beauty. We were on a 4-week deadline. With the help of Frank Miller’s architectural marketing manager and quartersawn guru, Criswell …

messaging and logo development for law firm

Bieser Greer, a 160-year-old law firm in Dayton, Ohio, needed a refined messaging and content strategy that spoke to their target audience in a confident and assuring tone.   The law firm asked ruef to lead their effort to revitalize and modernize the firm’s brand, including the logo design. The result is a sleek professional logo with a red primary color.

motion graphics animation for global logistics company

motion graphics animation for global logistics company

A global logistics process, stylized, simplified and expounded in less than a couple of minutes. 2D animation and motion graphics provided the groundwork on which this brief, stylish video was created. The script was written by ruef communications specialists, and a professional voice-over was employed to empathize the messaging.