website design and messaging project for tool and engineering company

Ahaus Tool & Engineering designs and builds custom automation and workholding products for manufacturing customers across the globe. The company needed a new website design that more accurately represented their company. The website, which can be found here, features an modern and simple design, a client-accessible back-end, and a responsive, mobile-friendly platform.

12-page sales brochure for lumber sawmill

Our client, Frank Miller Lumber, asked us to design and plan a 12-page sales brochure that outlined the benefits of their product, which is primarily quartersawn white and red oak, among the highest quality lumber species in terms of durability and beauty. We were on a 4-week deadline. With the help of Frank Miller’s architectural marketing manager and quartersawn guru, Criswell …

messaging strategy for gearbox manufacturer

STOBER is a Kentucky manufacturer of gearboxes for large beverage lines, among other industries. We started the messaging strategy development process with employee interviews, speaking with everyone from salespersons to engineers. We analyzed our findings from these interviews and conducted research on the target audience, competition, industry, and more. Then we thought about the company on a “higher” level, using whiteboards and internal meetings to …

messaging strategy for lumber company

Frank Miller Lumber, a century-old Indiana sawmill and one of the largest providers of quartersawn white and red oak, was frequently mistaken as a flooring company when customers looked at their old website and messaging. After a great deal of research and strategy development, we devised a new campaign: “Premier American Hardwoods.” A good messaging strategy must be accompanied by …

messaging and content development for law firm

confident and credentialed Bieser Greer, a 160-year-old law firm in Dayton, Ohio, needed a refined messaging and content strategy that spoke to their target audience in a confident and assuring tone.

website design for technology company

a modern approach. Socius is a technology and business consulting firm based in Columbus, Ohio. As a 20-year member company of the Microsoft Dynamics Inner Circle, Socius needed a website as modern and technologically sophisticated as their services, and their bedfellows. A compelling and strategic website shouldn’t launch without equally compelling content.  

branding and website for lumber manufacturer

a more accurate design. Frank Miller Lumber, a sawmill and producer of quartersawn and plainsawn hardwoods, needed a new website and brand design that more accurately represented their company. When ruef started working with Frank Miller Lumber on the messaging strategy, their team expressed opinions about the state of the previous corporate branding. The consensus of opinion was that the previous website left visitors …

digital media - Planes

motion graphics animation for global logistics company

A global logistics process, stylized, simplified and expounded in less than a couple of minutes. 2D animation and motion graphics provided the groundwork on which this brief, stylish video was created. The script was written by ruef communications specialists, and a professional voice-over was employed to empathize the messaging.