branding
& strategy

branding
& strategy

Dayton, Ohio's branding consultants

Your brand should reflect what you represent with a single glance. It is our belief that lasting competitiveness is derived from an investment in a strong visual brand identity and a consistent approach to that brand across all mediums.

We do so much more than design logos. We develop brand strategies that align your organization's visual efforts, including brand guidelines, colors, fonts, print strategies, and more.

We work closely with marketing managers, engineers, sales teams, and CEOs to gain insight and perspective about business goals, the competition, past strategies, pain points, target audiences, and more.

We take a high-level look at your goals and develop design and media strategies that support those goals. And we take your expectations and work diligently to blow them away.

I need a new brand strategy
I need a new brand strategy
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logo design • messaging • brand strategy

Brand Recognition and Memorability

Branding is the cornerstone of identity. It's the narrative that encapsulates the essence of a company, conveying its values, personality, and promise to customers. At the heart of branding lies the logo, a visual symbol that serves as the face of the brand. Logo design is more than just aesthetics; it's a strategic process that requires careful consideration of color, shape, typography, and symbolism to create a lasting impression.

A well-designed logo fosters brand recognition and memorability. Think of iconic logos like the golden arches of McDonald's or the swoosh of Nike; they're instantly recognizable and synonymous with their respective brands. A logo communicates professionalism and credibility, reflects a company's attention to detail and commitment to quality, and sets the tone for brand messaging and positioning.

A visual communications strategy doesn’t stop with the logo. Brands need a targeted messaging strategy. This involves crafting tailored messages that speak directly to the needs, desires, and pain points of specific audience segments.

A targeted messaging strategy allows brands to cut through the noise and forge deeper connections with customers. By understanding their audience's demographics, psychographics, and behaviors, brands can create content that resonates on a personal level, fostering brand loyalty and advocacy.

I need a new brand strategy
I need a new brand strategy
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featured work

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