challenge
An experienced accounting professional was launching a startup bookkeeping business, Green Orchid Consulting. They wanted to catapult out of the gates with a bold and unique logo that would help communicate that they were professional, knowledgeable, and reliable. The first application of the logo for the company was going to be business cards and letterhead. A cookie cutter, web generated logo was not going to cut it for this ambitious business.
production
This was a fun, all-hands-on-deck challenge for ruef, with all creatives invited to throw their hat in the ring to come up with concepts for the logo. The friendly competition gave the client a diverse range of high quality concepts — the perfect approach for the inception of a new business. The biggest challenge would be for the client to choose a favorite. With a decision made, ruef designers could get to work creating business cards and letterhead that built on the look and feel of the chosen logo.
results
ruef delivered a modern logo that set the tone for business cards, letterhead, websites, advertising, and social media. The client was extremely impressed with the results and immediately got to work using their new assets in building a thriving startup business.
