hydrostatic pressure technical illustrations

technical illustrations with 3D modeling, graphic design

strategy The National Wood Flooring Association (NWFA) is a leading voice of the wood flooring industry in North America. NWFA needed to update the illustrations within their widespread publication. The publication contained some outdated imagery to fill illustration needs. ruef was hired to create original artwork and technical illustrations for the publication.   production Our approach was to provide sketches …

12-page sales brochure for lumber sawmill

Our client, Frank Miller Lumber, asked us to design and plan a 12-page sales brochure that outlined the benefits of their product, which is primarily quartersawn white and red oak, among the highest quality lumber species in terms of durability and beauty. We were on a 4-week deadline. With the help of Frank Miller’s architectural marketing manager and quartersawn guru, Criswell …

messaging strategy for gearbox manufacturer

STOBER is a Kentucky manufacturer of gearboxes for large beverage lines, among other industries. We started the messaging strategy development process with employee interviews, speaking with everyone from salespersons to engineers. We analyzed our findings from these interviews and conducted research on the target audience, competition, industry, and more. Then we thought about the company on a “higher” level, using whiteboards and internal meetings to …

logo design for law firm

a clean and modern approach The century-old law firm asked ruef to lead their effort to revitalize and modernize the firm’s brand, including the logo design. The result is a sleek professional logo with a red primary color.

website design for technology company

a modern approach. Socius is a technology and business consulting firm based in Columbus, Ohio. As a 20-year member company of the Microsoft Dynamics Inner Circle, Socius needed a website as modern and technologically sophisticated as their services, and their bedfellows. A compelling and strategic website shouldn’t launch without equally compelling content.  

Infographic of an energy flow.

infographic of schematic views

Infographic of an energy flow. Bringing a blueprint or schematic to life visually can expedite comprehension of relevant content. From designing backup grid systems to waterways and city layouts, the power of infographics are an authoritative and valuable asset for big-picture planners, from civil engineers and plant engineers, to electrical engineers and programmers.