video production with 3d animation, motion graphics

challenge STOBER came to us with a need for an animation showing the entire system they offer – from rack and pinion to gearbox to motor to lubrication kit and mounting bracket. Such promotional videos help STOBER sales engineers show the full range of product options and applications. process The video production features 3D animation, motion graphics including logo stingers, …

music video production for Cincinnati band

In late 2017, we were presented with the opportunity to collaborate with fellow Ohioans – a talented group of established musicians – on what would become ruef Design’s first music video project. Cool Life, a new band featuring several Cincinnati-based musicians, released their first single in July 2018 (on Friday the 13th) with a music video shot and edited entirely …

technical illustrations with 3D modeling, graphic design

strategy The National Wood Flooring Association (NWFA) is a leading voice of the wood flooring industry in North America. NWFA needed to update the illustrations within their widespread publication. The publication contained some outdated imagery to fill illustration needs. ruef was hired to create original artwork and technical illustrations for the publication.   production Our approach was to provide sketches …

12-page sales brochure for lumber sawmill

Our client, Frank Miller Lumber, asked us to design and plan a 12-page sales brochure that outlined the benefits of their product, which is primarily quartersawn white and red oak, among the highest quality lumber species in terms of durability and beauty. We were on a 4-week deadline. With the help of Frank Miller’s architectural marketing manager and quartersawn guru, Criswell …

messaging and logo development for law firm

Bieser Greer, a 160-year-old law firm in Dayton, Ohio, needed a refined messaging and content strategy that spoke to their target audience in a confident and assuring tone.   The law firm asked ruef to lead their effort to revitalize and modernize the firm’s brand, including the logo design. The result is a sleek professional logo with a red primary color.