Osborn is a global leader in surface treatment and finishing. Based in Richmond, In, Osborn offers products to meet virtually any surface finishing need. The company’s experts are highly trained to provide its customers with optimized off-the-shelf or customized tools. Osborn found ruef Design via a Google search, looking for a company who could create a technical animation for its most advanced deburring brushes, a new product line for company.
ruef developed a script with the help and direction of the client and created a story board to outline the video. ruef 3D designers used visual (video and photography) reference to create a full mixed media production that incorporates video, motion graphics, and 3D animation to highlight product features and benefits.
The video was provided to the client, who put the video on the company’s YouTube channel. Launched in Summer of 2022, the video has been viewed nearly 500 times in less than two months.