quartersawn video screenshot

3D animation and full video production of lumber manufacturing process

strategy Located in Union City, IN, Frank Miller Lumber is a premier provider of quartersawn red oak, white oak and other hardwoods.  Frank Miller Lumber needed a way to highlight the company’s unique quartersawing process, a sawing method that produces the industry’s most stable and beautiful lumber for end use in the manufacturing of flooring, furniture, cabinetry, and more. Frank …

hydrostatic pressure technical illustrations

technical illustrations with 3D modeling, graphic design

strategy The National Wood Flooring Association (NWFA) is a leading voice of the wood flooring industry in North America. NWFA needed to update the illustrations within their widespread publication. The publication contained some outdated imagery to fill illustration needs. ruef was hired to create original artwork and technical illustrations for the publication.   production Our approach was to provide sketches …

product training videos: 12-part series

strategy STOBER Installation and Maintenance Product Training Videos: 12-part series STOBER came to us with a need for product training videos that gave their customers the ability to install and maintain STOBER gearboxes. Such educational videos help prevent STOBER’s engineers from having to go to each client’s facility, and create cost savings for customers by improving safety standards, extending product …

three-dimensional renderings

360°, photo-realistic designs. The rendering, shown below in snapshots of different angles, exists as a 3D object, which has limitless potential in terms of practical use. The rendering can be placed in interactive environments, video, mobile applications, and more. An elegant and powerful tool for project managers, manufacturers, architects, engineers, and sales teams, to name a few.

digital media - Stober

full video production featuring video, motion graphics

A modern, high-level look at specialized gearboxes. A mix of video, motion graphics and 3D animation allows the audience to see inside the detailed processes and abilities of a high-end producer of gearboxes. The video features a professional voice-over and audio design, including an original background score.

Industry Specific

industry specific 3D model/infographic

Innovation within industry is a constant. Machinery propels the conveyors. Progression of machinery carries the industry. The food and beverage industry is at the forefront of this growth. Now take an overview – an artistic interpretation – of a mile long plant, and condense it into a birds-eye view. A high-level perspective that highlights both the pain points and the evolution …

architectural rendering

Envision a space before breaking ground. Imagine an energetic communal space and bring it to life before the infrastructure exists. A static graphic or a 3D rendering allows a guided tour through a screen. A tool for the architect – a clear vision for his or her audience.

Infographic of an energy flow.

infographic of schematic views

Infographic of an energy flow. Bringing a blueprint or schematic to life visually can expedite comprehension of relevant content. From designing backup grid systems to waterways and city layouts, the power of infographics are an authoritative and valuable asset for big-picture planners, from civil engineers and plant engineers, to electrical engineers and programmers.