STOBER came to us with a need for an animation showing the entire system they offer – from rack and pinion to gearbox to motor to lubrication kit and mounting bracket. Such promotional videos help STOBER sales engineers show the full range of product options and applications.
The video production features 3D technical animation, motion graphics including logo stingers, a music bed, and a professional voiceover. STOBER was intimately involved in the production process, providing content and input for accuracy in the script (written by ruef) and animations.
The video was launched on the company’s social media channels and website. The video is set to be translated for German and Chinese markets.
“ruef was hired to do an animated video for our gearboxes. We supplied them with a link to our CAD site and some general information and they handled the rest. It was a dream to have someone take the initiative and be capable of quickly understanding our products and business.”
Amy Appelman, Marketing Director, STOBER Drives, Inc.