Ahaus, a tooling and engineering company specializing in industrial manufacturing, wanted to continue the “Built for Good” video campaign launched in 2020 with two new sales videos for manufacturing covering their two most prominent services: automation and workholding.
ruef started with the Automation video, developing a full script and shotlist for the new sales video. The ruef video production crew visited the Ahaus production floor in Richmond, Indiana, to capture on-location footage of Ahaus employees working on automation and workholding projects. As the automation video edit was starting to come together, ruef 3D artists began developing 3D animations for the automation video using CAD files the client provided. The ruef production team visited Ahaus again to capture additional footage for the workholding video, and more 3D animations were created specific to workholding.
After the client provided feedback and changes, the videos were approved by Ahaus and are ready to to be shared across social media and with sales prospects. ruef and the Ahaus marketing and leadership team have a plan to create more videos covering Ahaus’ additional manufacturing services and projects.