STOBER Drives, a gearbox manufacturer, needed a customer instructional video that could provide customers with an overview of mounting a servo motor to a STOBER gearbox. The intention of the video is to help STOBER reduce operational costs, and help customers save time and money.
The video production features 3D technical animation, motion graphics including logo stingers, a music bed, and a professional voiceover. STOBER engineering and marketing team provided the script content, edited by ruef. The technical animation went through several rounds of customer feedback, including through STOBER’s engineering team in Germany.
The customer instructional video was launched on the company’s social media channels and website. The video walks customers through how to mount STOBER gearboxes to motors in a few simple steps.
“ It was a dream to have someone take the initiative and be capable of quickly understanding our products and business.”