folder design with USB/business card pocket for engineering firm

challenge Ahaus, a tooling and engineering company specializing in industrial automation and workholding, needed a folder design to hold not only sales and spec sheets, but to accommodate the many USB-style business cards the company has had for years. process ruef designed a full-color folder with a slot that could open up enough to fit a very thick business card. …

multiple 3D technical illustrations for national wood flooring association

strategy The National Wood Flooring Association (NWFA), the voice of the wood flooring industry in North America, needed multiple 3D technical illustrations for the latest edition of its Wood Flooring Installation Guidelines publication, NWFA’s flagship product which had not been updated for nearly a decade. ruef had worked with NWFA previously on technical illustrations for earlier publications and content for …

trade show banners and square 7″x7″ postcard for moving company

challenge Planes Global Moving Services, a transportation and logistics company specializing in global moves for individuals and companies, were attending the 2019 International Association of Movers Conference in Chicago, and were in need of marketing materials to help them stand out in the crowd. They knew they wanted a banner/backdrop for their booth, and something unique and full of information …

website for nonprofit changing the world with one act of kindness at a time

challenge A new chapter of the Acknowledging Acts of Kindness Club was launching and needed a simple but world class website to go with their world class mission. It needed to build on the national brand and quickly and effectively communicate the club message to site visitors. process This project was entirely in the ruef design team’s hands and we wanted …

postcards and trade show banners for tooling and engineering company

challenge Ahaus, a tooling and engineering company specializing in industrial automation, needed both a new trade show showpiece as well as print marketing materials that would focus on the messaging campaign, “Built for Good,” an initial concept Ahaus created for ruef to further develop and integrate into future design and media strategies. process ruef designers developed three 8′ tall banner …

website design and development for hospitality-focused moving company

challenge GWS Hospitality, a company specializing in relocations and installations of hotels and casinos, needed a website design that could show off the company’s abilities and technology, as well as case studies, customer challenges, and the GWS Hospitality team. process After the successful launch of GWS Healthcare’s website, ruef and the GWS team wanted to take the GWS Hospitality website …

website design and development for healthcare facility relocations company

challenge GWS Healthcare, a company specializing in healthcare facility relocations, needed a website design that could display the full breadth of the company’s capabilities and technologies, as well as case studies, common customer challenges, and the “stories behind the stories.” GWS Healthcare needed a web and marketing strategy partner, not just a web design firm. process ruef content developers and …

company culture video for lumber sawmill

strategy As one of the world’s largest producers of American quartersawn hardwoods (and one of our favorite clients), Frank Miller Lumber has always been dedicated to connecting their business with employees and the community on a much more personal level. They approached us a few months ago with a need to communicate and promote this passion. We identified that they …

trade show and messaging campaign for move management firm

challenge Move management firm GWS/JLL Synergy, a division of GWS, a moving and warehousing company, needed a new web presence and marketing materials. But before that, an important trade show was coming up. The trade show and conference is held annually by JLL, GWS’ integrated client. JLL asked trade show booth participants to provide their promotional materials prior to the …

branding and website for firefighter cancer prevention organization

Firefighter Cancer Consultants, LLC assists fire departments across the country to establish or enhance their firefighter cancer awareness, prevention, and support programs. ruef Design was founded in 2013 by Dayton native and former Dayton firefighter Zack Ruef. Coming from a family of firefighters (Ruef’s father and grandfather were captains in the Dayton Fire Department), Zack worked as a firefighter/paramedic for …