challenge
AMG, Inc., a full-service engineering and design/build firm that provides design and project management services from conceptual planning through commissioning and start-up, needed a trade show backdrop that could be set up easily, would provide exceptional brand visibility, and could quickly convey the company’s capabilities to prospective clients.
process
After receiving some general direction and wish list feedback from AMG, the ruef team immediately got to work on mocking up multiple options to meet their trade show needs. Ongoing communication between AMG and ruef helped narrow down the focus to one concept that would be efficient and effective in bringing AMG’s message to the public. The realistic mockups provided by ruef gave AMG a convenient way to provide feedback throughout the creative process.
results
ruef delivered a set of three 8-foot tall banners to AMG that were true to the vision created during the design phase. The banners impressed the sales team at AMG and quickly became the centerpiece of their trade show efforts, achieving their goals of usability, visibility and messaging.
