challenge
Spanning more than five decades, Banks Hardwoods has provided premier hardwoods to discerning buyers across the nation. Headquartered in White Pigeon, Michigan with an additional facility in Menomonie, Wisconsin, Banks Hardwoods specializes in a variety of northern and Appalachian species. The company needed a new, modern, and strategic website that could match the level of quality in the company’s products and meet the standards of the Banks Hardwoods “Quality Everything” approach.
process
The ruef web development team met with Banks’ leadership and marketing committee to discuss the goals and expectations of the new website. Multiple Home page mockups were then provided to the client for review, selection, and refinement. One the client decided on a design direction, the website was built on a live-build environment, allowing the client to see every step of the development process.
results
The new Banks Hardwoods website launched in summer of 2022 and has already surpassed expectations of traffic and sales leads. The company is discussing the next phase of the website, with intentions of expanding video content and product (species) overviews. 