an analysis on the benefits – and limitations – of CGI Recently, Disney released its first look at the live-action version of The Little Mermaid. Like all of Disney’s recent live-action remakes of its animated classics, the film introduces CGI recreations of the original movie’s famous sea critters, including Sebastian the crab and Flounder the fish. The fans’ response was …
One of the most exciting aspects of filmmaking today is the ever-evolving technology available to both amateurs and professionals alike. In recent decades, the growing accessibility of the seemingly endless tools – from countless apps to increasingly powerful and affordable hardware – has allowed for significant developments in every phase of film and video projects from preproduction to distribution. One …
The days of turning your phone sideways to watch videos are over. A new way to consume content is here: vertical videos. If you own a smartphone or have any teenagers in your life you’ve probably heard of Tik Tok, a social media platform that lets everyday people post 15-second to 3-minute long videos, gain a following, and follow other …
This list was assembled by Zack Ruef and myself, Dane Coleman, ruef Design’s resident horror movie aficionados, historians, collectors, and fans. Both Zack and I made individual lists of our Top 15 favorite/best/most essential horror movies of all time, then used a weighted scoring model to narrow down the definitive list: each of our Number 1 movies (Zack: The Texas …
The story of the Common Loon, Hollywood’s most famous (and mysterious) bird While watching the original Friday the 13th movie in the office one day (probably a Friday the 13th), we noticed a bird call, one that you’ve probably heard before if you’ve ever watched a movie. At first, we thought it was a wolf howling, but after a closer …
“Get There” by Yuppie In Yuppie’s (Zack Sliver’s) words: “The song is about how someone’s words can follow you throughout your life, taking on different forms; through different people and weigh on you. The choice is whether you listen to them, or strive to find where you belong in this weird place we all call ours.” Last month the music …
At ruef, to keep our minds engaged and the creativity flowing through the office, we screen movies. All day, every day, in the background while we do client work. Typically, we just have TCM (Turner Classic Movies) running, but we have an extensive DVD collection, with favorite genres including horror, western, animation, etc. We have movie themes for many months; …
