girl on her phone

vertical videos: how did we get here?

The days of turning your phone sideways to watch videos are over. A new way to consume content is here: vertical videos. If you own a smartphone or have any teenagers in your life you’ve probably heard of Tik Tok, a social media platform that lets everyday people post 15-second to 3-minute long videos, gain a following, and follow other …

the top 10 horror movies of all time

This list was assembled by Zack Ruef and myself, Dane Coleman, ruef Design’s resident horror movie aficionados, historians, collectors, and fans. Both Zack and I made individual lists of our Top 15 favorite/best/most essential horror movies of all time, then used a weighted scoring model to narrow down the definitive list: each of our Number 1 movies (Zack: The Texas …

Yuppie music video premiere and launch party

“Get There” by Yuppie In Yuppie’s (Zack Sliver’s) words: “The song is about how someone’s words can follow you throughout your life, taking on different forms; through different people and weigh on you. The choice is whether you listen to them, or strive to find where you belong in this weird place we all call ours.” Last month the music …

samurai September: the top 10 best samurai movies

At ruef, to keep our minds engaged and the creativity flowing through the office, we screen movies. All day, every day, in the background while we do client work. Typically, we just have TCM (Turner Classic Movies) running, but we have an extensive DVD collection, with favorite genres including horror, western, animation, etc. We have movie themes for many months; …