One of the most exciting aspects of filmmaking today is the ever-evolving technology available to both amateurs and professionals alike. In recent decades, the growing accessibility of the seemingly endless tools – from countless apps to increasingly powerful and affordable hardware – has allowed for significant developments in every phase of film and video projects from preproduction to distribution. One …
At ruef we are always looking to integrate new technology into the way we design and create. Recently we have invested in a new way to capture footage for our videos. This neat piece of tech is a drone that we have nicknamed Murph. Murph packs quite the punch: he is able to shoot 4k video and has a range …
What is it about The Wizard of Oz (1939) that makes it so breathtakingly beautiful? Why don’t cartoons these days look anywhere near as spectacular as Disney’s Fantasia (1940)? And how was Martin Scorsese and his production team on The Aviator (2004) able to imbue their dashing Howard Hughes biopic with that uncannily authentic mid-20th century photographic fidelity? The answer …
