what are motion graphics?
While you may not be familiar with the term “motion graphics,” odds are that you’ve seen a wide variety of them in videos, websites and television.
Motion graphics are animated 2D and 3D images and text. They’re used to highlight features, show logos and brand elements in motion, create illusions and eye-candy, and in general, share additional information than what’s in the foreground or background.
Motion graphics elevate video productions to the next level, and the applications of 3D animation and motion graphics are endless.
should my marketing video be animated?
Traditional methods of communication have many limitations and conception barriers. Words, both spoken and written, require the audience to understand the language and an equal level of comprehension. Images, even the most striking, only show one angle of a subject, frozen in time, often lacking context or substance.
With animation, however, even the most multifaceted, intricate subject can be broken down and explained. A talented animator can make a turbine engine make sense to a child. A semiconductor can be taken apart piece by piece and examined with the most thorough detail.
Animation…
- is dynamic, time-based
- is able to quickly grab the attention of the viewer; entertaining
- can show what cannot be photographed or captured in a single frame
- can be used to demonstrate concepts or prototypes that have yet to be developed
- can easily be shared over multiple channels
- will contribute to stronger SEO results
- will position your business as a technologically sophisticated and modern company
The new generation of workers and buyers prefer to access and absorb information quickly and visually. The younger and more technologically-oriented audiences become, the more important video, animation and motion graphics will be for messages to have any influence.
Make an impact. Tell your company’s story by putting it in motion.
our animation process
Pre-production:
1. Understanding the animation's purpose and goals, target audience.
2. Exploring reference animations, artistic style and creative direction through research.
3. Concept development, script drafting, story boarding, and client review.
Production:
1. Asset collection such as 3D models, branding elements such as logo, fonts and color palette, additional 3D modeling, texturing and staging for animation.
2. Illustration of 2D element and creation of 2D artwork. Blocking animation – staging cameras, camera angles, lighting, key poses and key frames.
3. Preview rendering, adding motion graphics, mixing audio such as music and professional voice-over with visuals.
4. Rough-cut review with client and adjustments from client feedback.
5. Fine-tuning and final pass rendering.