Dayton, Ohio's professional video studio

We specialize in the production of modern and strategic videos that help brands elevate their message and soar above the competition.

Our full video production crew is capable of on-location video shoots, 4K footage capture, and even drone footage capture for those aerial or motion shots.

We offer strategic script development, have a full in-house editing suite, and use professional music beds and voice-over talent for maximum quality, producing marketing and internal videos ready for television, social media, or on your website.

We produce high quality, compelling, professional video for a range of clients and industries. Our experience with on-location shooting means an efficient and coordinated production that yields dynamic visuals and pro video content. Our video editors take the production to the next level with the use of cutaways, camera angle changes, motion graphics and mixing of video and audio, keeping audiences interested, engaged, and ready to take action.

cinematic video marketing

In the rapidly evolving world of digital marketing, businesses are constantly seeking innovative ways to engage with their target audience.

While most businesses and decision makers know video marketing is a highly effective way to communicate with audiences, many underestimate the power of using cinematic cameras, pro audio equipment, and professional editing techniques.

At ruef Design we like to call it “cinematic video marketing.” This approach utilizes the power of professional video cameras and modern film techniques to create visually stunning content that captivates viewers and leaves a lasting impression. These cameras are specifically designed to capture more than just progressively higher resolution footage. The best cameras combine exceptional clarity, with unprecedented color accuracy, dynamic range, and subtle nuance reminiscent of film cameras. This results in visually appealing content that stands out from the crowd, grabs the viewer's attention, and elevates the overall production value of any project. The professional-grade lenses, image sensors, and advanced features enable filmmakers to create stunning visuals that are more immersive and engaging.

In the hands of a skilled cinematographer, professional video cameras provide greater control over every aspect of filmmaking, from depth of field, focus, and exposure to color grading, contrast, and tone. This level of control allows marketers to create cinematic experiences that stir emotions, tell compelling stories, and effectively convey the desired brand message. Whether it's a sweeping aerial shot, a slow-motion sequence, or a beautifully composed close-up, professional video equipment, techniques, and editing enable marketers to unleash their creativity and craft visually captivating narratives that resonate with their target audience. 

educational content vs. promotional content

In addition to the technical advantages of professional video cameras, the use of educational content in cinematic video marketing has numerous benefits. Educational content focuses on providing valuable information, insights, and knowledge to the viewers. By offering educational content, businesses position themselves as experts in their respective fields, gaining credibility and trust from the audience. This establishes a strong foundation for building long-term relationships and cultivating customer loyalty.

Educational content also serves as a powerful tool for showcasing a company's expertise and creating thought leadership. By sharing informative videos, tutorials, or industry insights, businesses can position themselves as valuable resources and go-to authorities in their niche. This not only helps in establishing brand authority but also attracts a wider audience who are seeking relevant information and solutions. As a result, educational content contributes to increased brand visibility, website traffic, and lead generation.

why traditional commercials and video ads don't work anymore

watch our educational sawmill video

While there is always a time and place for promotional content that primarily focuses on selling products or services, an overemphasis on promotional content can be off-putting to viewers. In today's digital landscape, consumers are looking for value beyond blatant advertisements. Customers are not naïve to a seller’s motivations, but more and more they want something in exchange for their time. They want content that educates, entertains, or inspires them. By incorporating educational content in cinematic video marketing, businesses can provide a more well-rounded experience that caters to the needs and interests of their audience.

Additionally, educational content tends to have a longer lifespan compared to promotional content. While promotional videos may lose relevance once a specific product or offer expires or as styles and creative trends simply age, educational content remains valuable over time. Educational videos have the potential to become evergreen resources that continue to attract viewers and provide value long after their initial release. In addition to the longer shelf life of the content, educational material can often be introduced much earlier in the individual’s journey to becoming a customer, allowing a business to establish their brand far sooner than they could with only promotional content. This extended lifespan allows businesses to maximize their investment in content creation and achieve a higher return on investment.


be ready for the spotlight

Cinematic video marketing, created by a professional film team and powered by the latest video cameras offers a range of benefits for businesses looking to engage their target audience effectively. The use of professional video cameras elevates the production value, resulting in visually stunning content that captivates viewers. Incorporating educational content in cinematic video marketing allows businesses to establish credibility, thought leadership, and long-term relationships with their audience. By focusing on providing useful information, businesses can create a lasting impact and achieve marketing success in the ever-evolving digital landscape.
ruef Design uses Netflix-approved 4K/8K cameras, cutting edge editing software, and has experience producing highly cinematic video and films, including educational and dramatic content. From music videos to documentaries to short films, we use our video expertise to take your communications strategies to the next level, visually, emotionally, and thematically. 

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