STOBER Installation and Maintenance Product Training Videos: 12-part series
STOBER came to us with a need for product training videos that gave their customers the ability to install and maintain STOBER gearboxes. Such educational videos help prevent STOBER’s engineers from having to go to each client’s facility, and create cost savings for customers by improving safety standards, extending product life and helping prevent mishandling of STOBER equipment.
STOBER’s previous Installation and Maintenance videos were outdated (produced in the ’90s) with low resolution, grainy video and poor audio quality.
Our idea was to recreate the series using 3D animation and motion graphics. This gave us the ability to zoom in and around products, highlight relevant information and provide clear step-by-step instructions for the end user. The new video series runtime was cut in half from the previous version, which has proved to maintain customer interest.
Our process began with a detailed outline for the project, developing scripts and storyboards for each chapter of the series.
The 12-part series of product training videos was published on the company’s corporate YouTube channel, and has ‘racked’ up thousands of views.
“It was a dream to have someone willing to take the initiative and capable of quickly understand our products and business. ruef was diligent to provide updates on the project and was very responsive to any questions we had. I would hire (and plan to) ruef again to do more work for STOBER.”
Amy Appelman, Marketing Coordinator, STOBER Drives, Inc.