strategy
The National Wood Flooring Association (NWFA) is a leading voice of the wood flooring industry in North America. NWFA needed to update the illustrations within their widespread publication. The publication contained some outdated imagery to fill illustration needs. ruef was hired to create original artwork and technical illustrations for the publication.
production
Our approach was to provide sketches as a starting point in order to engage the client and give them an opportunity to review and provide feedback before the 3D modeling process began. The production consists of a mix of 3D modeling, texturing, and rendering with text overlays.
results
The technical illustrations appeared in multiple educational publications produced by the NWFA.
