branding
& strategy

case study

 

3D technical illustrations for national wood flooring association

case study

3D technical illustrations for national wood flooring association

The National Wood Flooring Association (NWFA) is the leading voice of the wood flooring industry in North America. NWFA needed original artwork and multiple 3D technical illustrations for the latest edition of its Wood Flooring Installation Guidelines publication, NWFA's flagship product, which had not been updated for nearly a decade. ruef had worked with NWFA previously on technical illustrations for earlier publications and content for NWFA's magazine, Hardwood Floors. This new round of technical illustrations included job site descriptions, moisture detection, basements and crawlspaces, industry terminology and more.

The National Wood Flooring Association (NWFA), the voice of the wood flooring industry in North America, needed multiple 3D technical illustrations for the latest edition of its Wood Flooring Installation Guidelines publication, NWFA's flagship product which had not been updated for nearly a decade. ruef had worked with NWFA previously on technical illustrations for earlier publications and content for NWFA's magazine, Hardwood Floors.

This new round of technical illustrations included job site descriptions, moisture detection, basements and crawlspaces, and more.

nwfa Logo Image

our process

ruef 3D artists worked directly with NWFA’s V.P. of Technical Standards, Training, & Certification, Brett Miller, who provided the details needed to create the most technically in-depth illustrations possible. ruef 3D artists took great care to design the illustrations in a user-friendly, modern way. The project underwent multiple rounds of feedback to ensure accuracy and reader comprehension.
NWFA Sketches

results

With technical accuracy verified, ruef finalized a beautiful set of new illustrations and 3D renderings that exemplified the professional and educational authority of NWFA. The new images have been utilized in a number of publications and will continue to be an asset for NWFA for years to come.
Hydrostatic Pressure Diagram

Let's create a good idea together.